Everyone knows it, the 'Aviator', the ultimate classic aviator glasses. Iconic Americana, widely copied but never equalled. A favourite of film heroes both on and off the set, it is still the first choice of many pilots worldwide. Well, a new icon is born. Inspired by this timelessly cool 'Aviator', we get 'The General',
Uncompromising, tough... and certainly shameless. A classic revised for the 21ste century.
The General' reinforces the classic lines of the Aviator for a sharper silhouette that perfectly reflects its retro confidence. A bold iconic model. Refreshing too. With 'The General', every outfit is instantly classic, just like the shape that inspired it. But wear it subtly, to embellish e.g. a white t-shirt and jeans. Or wear it tough with a khaki green cardigan and bottoms, then you suddenly have the look that is just as strong as the shape of the glasses.
The General's solid, rugged design deliberately has a military look. This is also reinforced by the double bridge, which of course is reminiscent of the original Aviator. However, it makes a statement in its own right. It's retro yet modern, and doesn't grab your attention, it just asks for it!
Created in 1987 as an ode to General Douglas MacArthur, it has recently been redesigned in a more modern, up-to-date version. Available in a range of colours, frames in shiny or matt, there is always a model to suit everyone. Whether as normal glasses with optical lenses, or as sunglasses.
The frame is available in classic black, military green, or copper colour. The lenses are even available in 8 colours. No matter which combination you choose, there is always a nice version for you. See also: www.ray-ban.com/netherlands.
Douglas MacArthur,
born January 26, 1880 in Little Rock, Arkansas, US and died April 5, 1964 in Washington, D.C., was an American general who commanded American troops during World War II in the Southwest Pacific, commanded Japan after the war during the subsequent occupation and led United Nations troops during the first nine months of the Korean War. In 1944, he was awarded the rank of General with five stars as distinguishing marks, one of only five American five-star generals and one of only eight men to hold that title. Although MacArthur's character was controversial, he possessed exceptional leadership skills.
Apart from being considered a style icon, he was also a very charismatic man with many qualities. He is still praised for his keen strategic insight.
Freemason .˙.
General Douglas MacArthur was, by great exception, exalted as Master Mason (Mason-at-Sight) by Samuel Hawthorne,
Grand Master of the Phillipines on 17 January 1936 and thus attached to Manila Lodge No. 1. He received the 32nd Degree of the AASR, Ancient and Accepted Scottish Rite in Manila. That same year, on 8 December 1947, he received the 33rd Degree of Honour at the American Embassy in Tokyo.
He was also Shriner at the Nile Shrine Temple in Seattle.
About Ray-Ban
Ray-Ban is originally a sunglasses brand, founded in 1937 by the American company Bausch & Lomb. The brand is best known for its Wayfarer and Aviator models. Classics that have not become obsolete since the brand was founded. Bausch & Lomb lenses also enjoy worldwide appreciation and recognition for their quality.
Throughout its 80-plus year history, Ray-Ban has pioneered the music and arts, enhancing celebrity culture and creating the power that rock and film stars wield over global fashion. From James Dean to Audrey Hepburn to Michael Jackson, Ray-Ban has proved indispensable to cultural icons who don't want to be seen - but do want to stand out. So it is fair to say that Ray-Ban has undeniably left, and continues to leave, a strong mark on cultural history.
More information on www.ray-ban.com
Raphaël van den Poel, former fashion consultant of Scapa, Reinhard Frans and Atelier NA tailored suits,
writes our weekly blog on gentleman matters. He writes for MYX Magazine, a Flemish luxury lifestyle platform.
He also has his own blog which you can read here: http://belgiandandy.blogspot.com
Raphaël van den Poel
The Belgian Dandy
